To understand ‘world music’ is it is important to understand the difference between the terms 'local' and 'global' in terms of their relevance to music.
'Local' could mean, undiscovered and authentic, whereas 'Global' could mean trans-national products, recieving what Frith, Straw and Street describe as global media attention. When we think of ‘global’ music we think of major stadium bands like U2, we certainly don't think of "world music" - generally unfamiliar styles which go against the anglo-american.
This could be because of the cultural imperialism enforced by UK and USA artists, who generally gain"high market penetration" (Shuker 2002 pg 70) in all foreign nations, but who's charts are devoid of imported music.
‘World music’ may never meet the criteria to make it saleable worldwide but can still be appreciated through ease of recording music which make genres (that may never be heard live) available for sale worldwide.
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This is a slightly jumbled review of the lecture rather than a focussed answer to the question.
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